Promotion is the basic element to give more sales to the company and advertise your business. We define promotion as “tool or strategy we used to introduce the product to audience” or we also define it as” recommend or bring out the product for the targets customers” or when the company enter in a market with a new product for the 1st time it’s also called promotion.
Promotion is the main, necessary and foremost tool used by the business to update about the product or services they are offered .Promotion can be separate, divide, or destroy into following categories.
- Advertising
- Sales promotion
- Public relations
- Personal selling
- Print advertisement in (magazines, banners, and commercial)
- Customer Surveys After-Sale
- Conduct Customer Appreciation Events
- Program related to Customer Referral Incentive
- Marketing related to Mail
- Charity and Causes
- Promotional Gifts
- Social Media
- Sponsoring contests
- Press advertising
- Articles writing
- getting and using testimonials
- Awards on Sales competitions
- Displays Trade shows
- Seminars and workshops
- Competitions
- Reward incentives
- Market through Directory
- Cinema
- Stationery
- offering free samples
Promotion follow two strategies pull strategy and push strategy .we define pull strategy as the way to promote the product that push the customer to perform a purchase .examples are coupons ,referrals and customer loyalty programs. Push strategy is applied when a customer directly purchases a thing or product .examples is point of purchase display, promotions at trade shows events, packing design.
There are many benefits of advertising promotional strategies .Advertising strategy is the idea ,method to sell a product .A style or roadway to communicate from company to consumer .the main purpose is to sell product and to build brand name .Examples are coupons printed information or free product . By advertising strategy consumer are update, inspire, tell on about new product and remind about existing product. Promotion is a remedy that can help companies to introduce the new product. Promotion efforts allow, permit companies to collect quantitative and qualitative data they can use to plan future campaigns.
Advertising strategies are durable and method to build brand name and increase sales through repetition. Advertising campaigns can cost a great deal of money and may not show current results. The advertising strategy is ideal for medium to large companies with brand recognition. Examples of advertising strategy include scripted commercials, magazine advertisements and radio announcements that inform the consumer about a product.
There are some advantages and disadvantages of advertising promotional strategies. Advancement of your business and your marketing message , emotional benefits , Increase the Awareness , Capture the Attention , hold the Interest of the customers , energize the Desire . Disadvantages are decreased the Value of your brand.
